Dive into the inspiring story of Sarah Stockdale, Founder and CEO of Growclass, an online growth marketing training company. In this episode, Sarah shares insights from her early days in a small town in Ontario to becoming a sought-after tech expert. Explore her experiences at Wave and Tilt, her time as a growth consultant with Valkerie, and the challenges of starting Growclass amidst the pandemic. Learn about her perspective on the marketing shift from brand to growth, money mindset, and valuable advice for those contemplating a leap into entrepreneurship. Join us for a candid conversation on tech culture, growth marketing, entrepreneurship, and the strategic measures Sarah took to bootstrap her business successfully.

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Episode 10

From Small-Town Beginnings to founder and CEO: Sarah Stockdale's Journey in Tech, Growth Marketing, & Entrepreneurship

Sarah stockdale
founder and ceo

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Sarah is the Founder and CEO of Growclass, an online growth marketing training company. She hosts The Growth Effect, a podcast in partnership with The Globe and Mail and HSBC. She's also the author of We Need To Talk About This, a popular blog and newsletter for millennial women on imperfect feminism and being human. She's a guest tech expert for the CBC and CTV. She's also a Tedx speaker! Sarah spent her career at early-stage tech startups, starting as a foundational team member at Wave and leading International Community Growth for SF startup, Tilt. Shes’s a frequent speaker at universities, events and conferences across North America.

  • Getting comfortable with speaking up as you grow in your career
  • Small-town beginnings: how hard work and grit at a young age shaped Sarah's future 
  • Transitioning into Growth Marketing and the tech world
  • The art of selling it before you build it and the beginning of Growclass
  • The importance of creating a community
  • Early day startup life, being the founder and sales person
  • Essential tips on how to grow a thriving newsletter
  • Sarah's money mindset evolution from scarcity to abundance

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