From Agency Owner to Startup Founder: Samantha Diamond's Journey Building Bird&Be

In this episode, Samantha Diamond, Co-Founder of Bird&Be, takes us on a journey of her transition from agency owner to Co-Founder of a fertility startup. As the founder of a successful venture, Samantha not only delves into the intricacies of fundraising but also shares the details of selling her company amidst the challenges of the COVID-19 pandemic. Join us as we explore resilience, determination, and the power of adaptability in the face of unprecedented times.

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Samantha diamond
ceo & co-founder,

She is the co-founder and CEO of fertility startup, Bird&Be. Bird&Be is revolutionizing at-home fertility support. They offer daily packs of doctor-formulated pre-conception and prenatal vitamins loaded with top-quality ingredients at just-right doses delivered straight to your home. And At-Home Tests to give you information sooner so that you can proactively flag reproductive health issues.

Bird&Be is a venture-backed startup funded by heavy hitters like Brian Lee, Co-Founder of the Honest Company, BAM Ventures, Founder Collective, Slow Ventures, Scott Belsky of Behance and Adobe, and many doctors from across Canada and the US. 

Before launching into the startup world, Samantha co-founded one of Toronto’s leading PR and Digital media agencies, ROI Relations, which she managed and grew for 10 years before selling in 2021.

  • Career transitions, assessing your next move
  • Outsourcing help to focus on work and family
  • Building a startup in the midst of COVID-19
  • Fundraising for your startup
  • Fertility health and starting a family

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